1. ___ is the marketing function which is concerned with informing the customers about the firm’s products.

2. Which one of the following is not a marketing mix?

3. With which element is exchange mechanism related?

4. Which one of the following promotion tools has mass reach?

5. Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.

6. Which one of the following is a marketing management philosophy?

7. Marketing is called a ___ process because it involves interaction of buyers and sellers.

8. There is _______ communication in case of advertising

9. Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.

10. Registering a trademark gives to the users

11. Which one of the following factors is not relevant to price fixation?

12. Mail order selling is a __ channel of distribution.

13. Under which of the following situations is a company not likely to fix a lower price for its product?

14. A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.

15. ___ is the deliberate action of an organisation for promoting goodwill between itself and the society.

16. ___ involves designing and producing container or wrapper of the product.

17. ___ ensures that products reach the ultimate customers from the manufacturers.

18. For heavy equipment, which of the following channels is more relevant?

19. Under which of the following conditions does a business need not maintain high level of inventory?

20. Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.